Fundraising for Dummies

John Mutz, Katherine Murray - Collection For Dummies

366 pages, parution le 16/11/2005

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Résumé

Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to

Define your group?s focus
Create a viable plan
Organize your board of directors
Find and train volunteers
Market via print and online
Promote yourself with the media

L'auteur - Katherine Murray

Katherine Murray has written several books about fundraising and advises nonprofits.

Sommaire

Part I: Putting Your Fundraising Ducks in a Row
- Chapter 1: Identifying the Fruits of Your Fundraising Passion
- Chapter 2: Finding the Right Perspective: Fundraising Issues and Ethics
- Chapter 3: Making Your Case Statement: Your Agency's Reason to Be
- Chapter 4: Organizing Your Team: Board Members and Volunteers
- Chapter 5: Creating a Winning Fundraising Plan
Part II: Finding - and Winning Over - Donors
- Chapter 6: Getting the Lowdown on Your Donors
- Chapter 7: Meeting Your Donor
- Chapter 8: Cultivating Major Givers
- Chapter 9: Asking for a Major Gift
Part III: Assembling Your Fundraising Toolkit
- Chapter 10: Printing for Profits: Direct Mail, Annual Reports, and More
- Chapter 11: Writing Winning Grant Proposals
- Chapter 12: Projecting Your Image by Using the Media
- Chapter 13: Working the Phones (You Don't Have to Be Hated)
- Chapter 14: Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales
Part IV: Leveraging the Internet
- Chapter 15: Creating and Using a Web Site
- Chapter 16: Getting the Most from E-mail and E-Newsletters
- Chapter 17: Extending Your Branding Online
Part V: On the (Fundraising) Campaign Trail
- Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund
- Chapter 19: Planning a Special Event
- Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign
- Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant
- Chapter 22: Approaching the Corporate Giver
- Chapter 23: Building and Growing Endowments
Part VI: The Part of Tens
- Chapter 24: Ten Predictions about Fundraising
- Chapter 25: Ten Great Opening Lines

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	John Mutz, Katherine Murray
Collection	For Dummies
Parution	16/11/2005
Nb. de pages	366
Format	19 x 23
Couverture	Broché
Poids	575g
Intérieur	Noir et Blanc
EAN13	9780764598470
ISBN13	978-0-7645-9847-0