From .com to .profit

Inventing Business Models That Deliver Value AND Profit

Nick Earle, Peter G. W. Keen

211 pages, parution le 15/09/2000

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Résumé

It couldn't last forever . . . and it didn't. Finally, scores of e-businesses that once enjoyed astronomical capitalization in spite of their vague business plans, modest sales, and absence of profits have been called on the carpet. The experimental first era of e-business is over and now its time for the next, when companies will deliver customer value and make a profit or disappear altogether. Nick Earle, Hewlett-Packard's chief strategist for e-services, and Peter Keen, a respected strategy and business consultant, map the future of online business and describe the six key drivers that companies must master in order to survive the next era of e-commerce.

Contents

PART ONE: THE WORLD OF INTERNET BUSINESS

Chapter 1. The Internet Effect: Why the World of Business Will Never Be the Same
Chapter 2. From .com to .value: How to Profit in the Internet Space

PART TWO: THE VALUE DRIVERS OF THE INTERNET SPACE

Chapter 3. Perfect Your Logistics
Chapter 4. Cultivate Your Long Term Customer Relationships
Chapter 5. Harmonize Your Channels for the Customer's Benefit
Chapter 6. Build a Power Brand
Chapter 7. Transform Your Capital and Cost Structures
Chapter 8. Become a Value-Adding Intermediary

PART THREE: BUSINESS TO THE POWER OF E

Chapter 9. Becoming the Venture Organization: Getting Your Company Focused on The Future
Chapter 10. From .value to .everywhere: The Internet as Utility
Chapter References
Index

L'auteur - Nick Earle

Nick Earle is president of Hewlett-Packard's E-Services.Solutions organization, HP's in-house incubator. Earle and his team are responsible for driving the company's Internet strategy. Their mission includes forming strategic alliances with innovative companies that are building new business models for the Net economy. Earle was profiled in Fortune magazine as 'HP' s New E-vangelist,' where his role was said to represent 'a revival of an HP tradition: embracing mavericks.'

L'auteur - Peter G. W. Keen

Peter G.W. Keen is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Nick Earle, Peter G. W. Keen
Parution	15/09/2000
Nb. de pages	211
Format	15,7 x 23,5
Couverture	Relié
Poids	530g
Intérieur	Noir et Blanc
EAN13	9780787954154

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From .com to .profit

Résumé

L'auteur - Nick Earle

L'auteur - Peter G. W. Keen

Caractéristiques techniques

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