Fortune at the Bottom of the Pyramid

Eradicating Poverty through Profits

C. K. Prahalad

274 pages, parution le 15/11/2006

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Résumé

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

In the book and accompanying CD videos, Prahalad presents...

Why what you know about BOP markets is wrong
A world of surprises-from spending patterns to distribution and marketing

Unlocking the "poverty penalty"

The most enduring contributions your company can make
Delivering dignity, empowerment, and choice-not just products

Corporations and BOP entrepreneurs
Profiting together from an inclusive new capitalism

Sommaire

The Fortune at The Bottom of the Pyramid
- The Market at the Bottom of the Pyramid
- Products and Services for the BOP
- BOP: A Global Opportunity?
- The Ecosystem for Wealth Creation
- Reducing Corruption: Transaction Governance Capacity
- Development as Social Transformation
Business Success Stories from the Bottom of the Pyramid
On the Web at Whartonspcom
- Video Success Stories
- Full Success Case Stories in pdf format

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wharton School Publishing
Auteur(s)	C. K. Prahalad
Parution	15/11/2006
Nb. de pages	274
Format	15 x 23
Couverture	Broché
Poids	300g
Intérieur	Noir et Blanc
EAN13	9780131877290
ISBN13	978-0-13-187729-0