Events Management

Glenn Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell - Collection Events Management Series

510 pages, parution le 11/01/2006 (2^eme édition)

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Résumé

Events Management provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at important components such as stage and logistic management, marketing and promotion, event evaluation and event reporting to offer a systematic guide to organizing a successful event. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on the economic analysis of events, strategic marketing, and information technologies. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.

The book:

Introduces the concepts of special event planning and management
Discusses the key components for staging an event, and covers the whole process from creation to evaluation
Examines the event industry within its broader business context
Provides an effective guide for producers of special events
Contains learning objectives and review questions to consolidate learning

Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online 'history of events', together with links to websites and other resources for both students and lecturers.

Sommaire

List of figures
List of tables
The authors
Series editors
Series preface
Preface
Acknowledgments
Event context
- What are events?
- The impacts of events
- Event tourism planning
Event strategy
- Conceptualising the event
- The planning function
- Human resource management and events
- Strategic marketing of events
- Sponsorship of events
Event management
- Project management for events
- Control and budgets
- Risk management and legal issues
- Logistics
- Staging events
- Evaluation and research
Trends and issues
- Issues and trends

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Elsevier
Auteur(s)	Glenn Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
Collection	Events Management Series
Parution	11/01/2006
Édition	2^eme édition
Nb. de pages	510
Format	19 x 24,5
Couverture	Broché
Poids	1014g
Intérieur	Noir et Blanc
EAN13	9780750665339
ISBN13	978-0-7506-6533-9