Endless Referrals

Network Your Everyday Contacts into Sales

Bob Burg - Collection Business

286 pages, parution le 09/12/2005 (3^eme édition)

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Résumé

The perennial bestseller that helps you turn every contact into a solid business opportunity for record growth and profits

Through Endless Referrals, Bob Burg has taught tens of thousands of sales professionals and entrepreneurs how to dramatically increase their business using powerful relationship-building techniques to build a referral business and gain clients. In this updated edition, Burg introduces his Attraction Marketing System, a potent new marketing tool that brings qualified prospects for your product or service to right to you via targeted initiatives using direct mail, email, websites, and other channels.

L'auteur - Bob Burg

Bob Burg regularly speaks to public audiences, corporations and associations, including international Fortune 500 companies.

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Sommaire

Preface
Note on the Revised Edition
Acknowledgments
Networking: What It Is and What It Does for You!
Questions Are the Successful Networker's Most Valuable Ammunition
How to Work Any Crowd
Profitable Follow-Up
Understanding the Law of Successful Giving and Successful Receiving
Training Your Personal Walking Ambassadors
Prospecting for Fun and Profit
Using the Internet to Help Build Your Network
Position Yourself as the Expert (and Only Logical Resource) in Your Field
Cross-Promotions: True Win-Win Networking
The Referral Mindset: Turning Appointments Into Referrals
Why Most Salespeople Don't Ask for Referrals and How to Overcome It
Six Essential Rules of Networking Etiquette
Attraction Marketing: Featuring the ProfitFunnel System
Begin Your Own Profitable Networking Group (Or Join Another's)
Networking for a New Job
The Foundation of Effective Communication
Networking: Begin Now
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Bob Burg
Collection	Business
Parution	09/12/2005
Édition	3^eme édition
Nb. de pages	286
Format	15 x 23
Couverture	Broché
Poids	413g
Intérieur	Noir et Blanc
EAN13	9780071462075
ISBN13	978-0-07-146207-5