Electronic commerce 2004 - A managerial perspective
International edition
Efraim Turban, David King, Jae Kuy Lee, Dennis Viehland
Résumé
What is new?
All New-Chapter 16, Launching a Successful Online Business, and all new tutorials on business plans and Supply Chain Management
New Coverage-Introducing the digital economy, e-marketplaces, e-supply chains, market mechanisms, E-Commerce services, auctions, e-government, C2C and intrabusiness, security, order fulfillment, and m-cornmerce
Revised and updated content throughout-Includes Internet marketing, company-centered B2B, and Web application development and strategy
More exercises-Includes role-playing exercises and approximately 700 review and discussion questions and classroom projects
What is on the www.prenhaU.com/turban Web site?
- Online Chapter. Chapter 18, "Building E-Commerce Applications and Infrastructure"
- Online Current EC Research Appendix
- Online Technical Appendixes. A. Infrastructure for Electronic Commerce; B. Web Page Design and Creation; C. Web Programming; D. Software Agents
- Online Tutorials. T 1. EC Business Plan; T 2. Building a Storefront; T 3. The Supply Chain and Its Management
Plus an Interactive Study Guide and bonus EC Applications Cases and Insights and Additions not found in the Text!
Contents
- Introduction to E-Cnmmerce and E-Marketplaces
- Overview of Electronic Commerce
- E-Marketplaces: Structure, Mechanisms, Economics, and Impacts
- Internet Consumer Retailing
- Retailing in Electronic Commerce: Products and Services
- Consumer Behavior, Online Market Research, and Customer Relationship Management
- Online Advertising
- Business-to-Business E-Commerrp
- Company-Centric B2B and E-Procurement
- Public B2B Exchanges and Portals
- E-Supply Chains, Collaborative Commerce, and Intrabusiness EC
- Other EC Models and Applications
- E-Government, E-Learning, and Other EC Applications
- Mobile Commerce and Pervasive Computing
- EC Support Services
- Auctions
- E-Comrnerce Security
- Electronic Payment Systems
- Order Fulfillment, Content Management, and Other Support Services
- EC Strategy and Implementation
- E-Commerce Strategy and Global EC
- Launching a Successful Online Business
- Legal, Ethical, and Societal Impacts of EC
- Online Part 7 Application Development.
- Building E-Commerce Applications and Infrastructure
- Online Appendix
- Current EC Research
- Online Technical Appendixes
- Infrastructure for Electronic Commerce
- Web Page Design and Creation
- Web Programming
- Software Agents
- Online Tutorials
- EC Business Plan
- Building a Storefront
- Supply Chain and Its Management
L'auteur - Efraim Turban
Efraim Turban is currently a Visiting Scholar with the Pacific Institute for Information Systems Management College of Business University of Hawaii at Manoa. He obtained his MBA and Ph.D. degrees from the University of California, Berkeley. His industry experience includes eight years as an industrial engineer, three of which were spent at General Electric Transformers Plant. He also has extensive consulting experience to small and large corporations as well as to foreign governments. In his 30 years of teaching, Dr. Turban has served as Distinguished Professor at Eastern Illinois University, and as Visiting Professor at UCLA, City University of Hong Kong, Nanyang Technological University in Singapore, Hong Kong University of Science and Technology, and University of Miami. He also taught at UCLA, USC, Simon Fraser University, and California State University, Long Beach and has held permanent positions with Lehigh University, Simon Fraser University, and Florida International University. Dr. Turban was a co-recipient of the 1984/85 National Management Science Award (Artificial Intelligence in Management). In 1997 he received the Distinguished Faculty Scholarly and Creative Achievement Award at California State University, Long Beach. He was the co-chair of the 1999 International Conference of Electronic Commerce. Dr. Turban has published over 100 articles in leading journals. He has also published 21 books, including Electronic Commerce 2004: A Managerial Perspective.
L'auteur - David King
Comshare, Inc.
L'auteur - Jae Kuy Lee
Korea Advanced Institute of Science and Technology
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Prentice Hall |
| Auteur(s) | Efraim Turban, David King, Jae Kuy Lee, Dennis Viehland |
| Parution | 21/11/2003 |
| Nb. de pages | 752 |
| Format | 21 x 27,5 |
| Couverture | Broché |
| Poids | 1450g |
| Intérieur | Quadri |
| EAN13 | 9780131230156 |
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