Economics and Management of Franchising Networks

Josef Windsperger, Gérard Cliquet, George Hendrikse, Mika Tuunanen - Collection Contributions to Management Science

364 pages, parution le 18/06/2004

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Résumé

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

Written for:
Scientists, practicioners (policy makers for small business, legislator)

L'auteur - Gérard Cliquet

Gérard Cliquet est professeur agrégé des universités à l'IGR-IAE de Rennes. Il est directeur général du CREM, UMR CNRS 6211 et responsable du master recherche en marketing.

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Sommaire

Theoretical Views of the Franchise Governance Structure
Plural Forms and Other Hybrid Organizational Forms
Contract Design and Compensation
Knowledge and Strategic Management Issues
International Market Entry Through Franchising
Country Studies
Regulation of Franchise Agreements

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Springer
Auteur(s)	Josef Windsperger, Gérard Cliquet, George Hendrikse, Mika Tuunanen
Collection	Contributions to Management Science
Parution	18/06/2004
Nb. de pages	364
Format	15,5 x 23,5
Couverture	Broché
Poids	560g
Intérieur	Noir et Blanc
EAN13	9783790802023