E-Retailing

Charles Dennis

320 pages, parution le 07/09/2004

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Résumé

Most experts agree that the advent of internet retailing has transformed the marketplace, but students of the subject have until now had to search far and wide for comprehensive up-to-date analysis of the new business landscape. Coverage of the recent dot-com boom and bust obscured the the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally to over £1billion in 2004.

This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject.

Case studies include:

Ipod
Nike
Amazon
e-Bay
McDonald's
Nokia

Sommaire

Introduction to the World of e-Retailing
e-Retailing in Practice
Understanding and Communicating with the e-Consumer
Information Search on the Web
e-Store Design, Image and Loyalty
Online Service, Convenience and Price
Branding on the Web
e-Malls
e-Retailing Models
Integration of e-Retailing into an Organization
m-Shopping
The Future of e-Retailing

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Charles Dennis
Parution	07/09/2004
Nb. de pages	320
Format	15,5 x 23,5
Couverture	Broché
Poids	545g
Intérieur	Noir et Blanc
EAN13	9780415311427
ISBN13	978-0-415-31142-7