E-commerce

This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is a realistic treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.

• I. INTRODUCTION TO E-COMMERCE.

• 1. The Revolution is Just Beginning.
• 2. E-commerce Business Models and Concepts.

  II. TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE.

• 3. The Internet and World Wide Web: E-Commerce Infrastructure.
• 4. Building an E-commerce Web Site.
• 5. Security and Encryption.
• 6. E-Commerce Payment Systems.

  III. BUSINESS CONCEPTS AND SOCIAL ISSUES.

• 7. E-commerce Marketing Concepts.
• 8. E-commerce Marketing Communications.
• 9. Social, Legal and Ethical Issues in E-commerce.

  IV. E-COMMERCE IN ACTION.

• 10. Retailing on the Web.
• 11. Online Service Industries.
• 12. B2B E-commerce Supply Chain Management and Collaborative Commerce.
• 13. Auctions, Portals and Communities.
• 14. Online Content Providers: Digital Media.