e-Business or Out of Business

The Internet is redefining virtually every aspect of how business is done, and while the majority of companies around the world are, and will continue to be, brick-and-mortar, it is now clear that every business must learn to leverage the power of the Internet or risk going out of business. In this important book, Mark Barrenechea, a senior executive in Oracle's Customer Relationship Management Division, provides readers with the view from Oracle on what today's companies need to do in order to successfully make the eTransformation. In the tradition of the bestselling Net Ready, which gave readers the view from Cisco, e-Business or Out of Business provides a blueprint for doing business "The Oracle Way." Covering all aspects of the customer relationship--including supply, manufacturing, and sales processes--the book explores internal business processes found in virtually every company and describes how they must be changed in preparation for doing battle in the new digital economy. Delivering strategic imperatives such as "Think Revolution, Not Evolution," Barrenechea shares important lessons learned at Oracle and shows readers how to confidently and effectively wield them for sustained growth and greater market share.

E-Business or Out of Business is an insider's report on how Oracle -- demonstrating the foresight its name represents -- became the first software company to move all of its essential operations onto the Internet. Filled with the insights and experiences of Oracle executives, along with case studies of actual companies from Oracle and Microsoft to General Motors and Boeing, this book provides a detailed blueprint companies can follow to effectively use the Internet to compete in the emerging digital economy.

Contents

• Chapter 1: Changing the World.
• Chapter 2: The Internet Changes Everything.
• Chapter 3: E-Business or Out of Business.
• Chapter 4: Partner Relationship Management.
• Chapter 5: Internet Exchanges.
• Chapter 6: Where We Stand Now.
• Chapter 7: The Shape of Things to Come.