E-business matters

o Those who make things happen

o Those who watch things happening

o Those who ask what happened

If your company is in the first category, then this book is for you.

For any small or medium-sized enterprise to understand and exploit the potential scale and nature of change that lies ahead, it is vital to have a good appreciation of the underlying elements of e-business. In e-business matters, Jonathan Whelan and Ken Maxelon investigate the drivers, pitfalls, opportunities and strategies associated with the ever-growing phenomenon that is e-business.

Questions answered in the text include:

o What are the fundamental drivers behind e-buginess'

o What areas of business will require expenditure and where can cost savings be anticipated'

o Is it necessary to make a considerable investment in technology?

o How important is security?

o What are the legal issues surrounding e-business'

o How do l getfrom where 1 am to where 1 need to be?

e-business matters is a comprehensive and authoritative guide to the pros and cons of moving to e-business. Practical and easy to read, with examples and case studies throughout, it provides expert guidance to help you decide how you can make e-business work for your company.

Contents :

• The hype and the reality
  
• Anew way of Business
  
• Weaving the web
  
• Part two e-business :
  
• from beans to markets
  
• The technilogy engine
  
• trust in an e-business world
  
• e-security
  
• e-business law and taxation
  
• e-customers and e-markets
  
• Part three making it happen
  
• Charting your road to e-business
  
• travelling the road
  
• appendices