Déjà client ? Identifiez-vous

Mot de passe oublié ?

Nouveau client ?

CRÉER VOTRE COMPTE
E-Business and E-commerce management
Ajouter à une liste

Librairie Eyrolles - Paris 5e
Indisponible

E-Business and E-commerce management

E-Business and E-commerce management

Strategy, Management, and Applications

Dave Chaffey

624 pages, parution le 01/08/2001

Résumé

Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

Features

  • Comprehensive treatment of e-business, including tactics and practical implementation issues, providing a support for teachers of e-commerce.
  • Based on a range of academic courses giving a broad overview of the varied approaches to e-business from academia and industry.
  • Student orientated learning approach developing student understanding and reducing the need fro lecturers to develop the material.
  • Lively style of writing it endearing it to students.
  • Global case studies relating the subject to the student's own experience.
Contents

Part 1 Introduction

  • Chapter 2 E-commerce fundamentals
  • Chapter 3 E-business infrastructure
  • Chapter 4 E-environment
Part 2 Strategy and Applications
  • Chapter 5 E-business strategy
  • Chapter 6 Supply chain management
  • Chapter 7 E-procurement
  • Chapter 8 E-marketing
  • Chapter 9 Customer relationship management
Part 3 Implementation
  • Chapter 10 Change management
  • Chapter 11 Analysis and design
  • Chapter 12 Implementation and maintenance

L'auteur - Dave Chaffey

Dave Chaffey, Dave Chaffey( www.davechaffey.com ) is a specialist E-marketing trainer, consultant and author. Recent in-company training and consulting assignments include 3M, BP, EMI (KPM Music), HSBC and Tektronix. He is E-marketing Director at marketing agency Ripe.

Autres livres de Dave Chaffey

Caractéristiques techniques

  PAPIER
Éditeur(s) Prentice Hall
Auteur(s) Dave Chaffey
Parution 01/08/2001
Nb. de pages 624
Format 18,8 x 24,5
Couverture Broché
Poids 1050g
Intérieur 2 couleurs
EAN13 9780273651888

Avantages Eyrolles.com

Livraison à partir de 0,01 en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
satisfait ou remboursé
Satisfait ou remboursé
Paiement sécurisé
modes de paiement
Paiement à l'expédition
partout dans le monde
Livraison partout dans le monde
Service clients sav@commande.eyrolles.com
librairie française
Librairie française depuis 1925
Recevez nos newsletters
Vous serez régulièrement informé(e) de toutes nos actualités.
Inscription