Doing E-Business

Strategies for Thriving in an Electronic Marketplace

Dave Taylor, Alyse Terhune

288 pages, parution le 15/01/2001

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Résumé

This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage e-commerce and e-business. The authors have been e-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business e-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other e-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business.

Contents

E-Consumers: Power to the People
E-Motionally Involving E-Businesses: How to Build Them
From E-tailing to Consumer Automation
Building and Managing MicroBrands
Can Customer Loyalty Survive the Web?
How to Compete with the Unknown
Business Models for the E-Age
The End of Fixed Pricing
Web Channel Conflict
The Evolution of B2B E-Markets
Collaborative Business Communities
e-Business Technologies: Realizing Their Potential
Conclusion--Top E-Business Trends and Practical Strategies

L'auteur - Dave Taylor

Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written 19 business and technical books, and holds both an MBA and MS Ed.

Dave maintains three weblogs: The Intuitive Life Business Blog, focused on business and industry analysis; the eponymously named Ask Dave Taylor, devoted to tech and business Q&A; and The Attachment Parenting Blog, discussing topics of interest to parents. Dave is a top-rated speaker, sought-after conference and workshop facilitator, and frequent guest on radio and podcast programs.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Dave Taylor, Alyse Terhune
Parution	15/01/2001
Nb. de pages	288
Format	15,5 x 23,5
Couverture	Relié
Poids	592g
Intérieur	Noir et Blanc
EAN13	9780471380658

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Doing E-Business

Résumé

L'auteur - Dave Taylor

Autres livres de Dave Taylor

Caractéristiques techniques

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