Tous nos rayons

Déjà client ? Identifiez-vous

Mot de passe oublié ?

Nouveau client ?

CRÉER VOTRE COMPTE
Doing E-Business
Ajouter à une liste

Librairie Eyrolles - Paris 5e
Indisponible

Doing E-Business

Doing E-Business

Strategies for Thriving in an Electronic Marketplace

Dave Taylor, Alyse Terhune

288 pages, parution le 15/01/2001

Résumé

This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage e-commerce and e-business. The authors have been e-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business e-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other e-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business.

Contents

  • E-Consumers: Power to the People
  • E-Motionally Involving E-Businesses: How to Build Them
  • From E-tailing to Consumer Automation
  • Building and Managing MicroBrands
  • Can Customer Loyalty Survive the Web?
  • How to Compete with the Unknown
  • Business Models for the E-Age
  • The End of Fixed Pricing
  • Web Channel Conflict
  • The Evolution of B2B E-Markets
  • Collaborative Business Communities
  • e-Business Technologies: Realizing Their Potential
  • Conclusion--Top E-Business Trends and Practical Strategies

L'auteur - Dave Taylor

Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written 19 business and technical books, and holds both an MBA and MS Ed.

Dave maintains three weblogs: The Intuitive Life Business Blog, focused on business and industry analysis; the eponymously named Ask Dave Taylor, devoted to tech and business Q&A; and The Attachment Parenting Blog, discussing topics of interest to parents. Dave is a top-rated speaker, sought-after conference and workshop facilitator, and frequent guest on radio and podcast programs.

Autres livres de Dave Taylor

Caractéristiques techniques

  PAPIER
Éditeur(s) Wiley
Auteur(s) Dave Taylor, Alyse Terhune
Parution 15/01/2001
Nb. de pages 288
Format 15,5 x 23,5
Couverture Relié
Poids 592g
Intérieur Noir et Blanc
EAN13 9780471380658

Avantages Eyrolles.com

Livraison à partir de 0,01 en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
satisfait ou remboursé
Satisfait ou remboursé
Paiement sécurisé
modes de paiement
Paiement à l'expédition
partout dans le monde
Livraison partout dans le monde
Service clients sav@commande.eyrolles.com
librairie française
Librairie française depuis 1925
Recevez nos newsletters
Vous serez régulièrement informé(e) de toutes nos actualités.
Inscription