Digital Capital

In Digital Capital, information-age visionaries Don Tapscott, David Ticoll, and ALex Lowy describe and explain the b-web phenomenon and the forces behind its emergence. Drawing on three years of multimillion dollar research into hundreds of b-webs as diverse as the Microsoft Alliance and the automotive industry, the authors illuminate the five distinct types of b-web now in play: Agoras, Aggregations, Value Chains, Alliances, and Distributive Networks. Punctuating their analysis with a rich set of case studies, they provide the definitive guide to business-model innovation in the digital economy.
The book includes:

• The untold real story behind the story on successes like eBay, Cisco, Linux, Schwab, and Priceline
  
• Positioning and analysis of emergent e-businesses like Webvan, OptiMark, AT&T Solutions, and Enron
  
• A step-by-step process for b-web strategy design
  
• A new approach to maximizing organizational effectiveness in a multi-enterprise environment
  
• The "A,B,C,D,E's" of marketing-heir to the "four Ps" of the industrial age
  
• Guidelines for deciding whether to hire, buy, or partner a needed capability
  
• A new set of Lenses for viewing the stock market
  

Sustaining advantage in the digital economy demands more than superficial actions Like attracting "eyeballs," launching a hot IPO, following "new rules," building a cool Web site, or even just focusing on customers. In Digital Capital we finally have a book that gets beyond whiz-bang clichés to today's central issues of competitive strategy.

Don Tapscott is author of the international bestsellers The Digital Economy and Growing Up Digital with David Ticott and Alex Lowy, he also coedited Blueprint to the Digital Economy. Tapscott is Chairman, David Ticoll is CEO, and Alex Lowy is Managing Director of the Alliance for Converging Technologies (www.actnet.com), an international research and consulting group that advises corporations and governments worldwide on strategy in the digital economy.