Creativity in Public Relations

Andy Green - Collection PR in Practice

208 pages, parution le 11/04/2007 (3^eme édition)

Ajouter à une liste

Indisponible

Résumé

What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the brilliantly simple, but inspired creative idea. Creativity isn't just a gift that some possess and others others don't - it is a skill that can easily be taught.

This fully updated third edition includes three new chapters:

improve flexible thinking
creativity as a consultation tool
identifying new opportunities

Packed with practical examples and based on the research of those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through ways of using and managing different techniques and tips to generate creative ideas.

This book also looks at:

the five 'I's of the creative process: information, incubation, illumination and illustration
techniques for stimulating ideas
brainstorming
evaluating ideas
obstacles to creativity
the creative individual
the creative organisation

Sommaire

A definition of 'creativity'
Creativity: some myths debunked
The creative process
Green Light thinking: creative techniques
Green Light thinking: brainstorming
Red Light thinking: the evaluation of ideas
Creativity is not just for photocalls
Obstacles to creativity
The creative individual
The creative organization
Lies, damned lies and 'impropaganda'
The future of creativity
Award Ceremony
Interested in finding out more?

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Andy Green
Collection	PR in Practice
Parution	11/04/2007
Édition	3^eme édition
Nb. de pages	208
Format	15,5 x 23,5
Couverture	Broché
Poids	440g
Intérieur	Noir et Blanc
EAN13	9780749448233
ISBN13	978-0-7494-4823-3