Career Warfare

10 Rules For Building Your Successful Brand On The Business Battlefield

David F. d'Alessandro, John Hancock, Michele Owens

216 pages, parution le 16/11/2005

Ajouter à une liste

Indisponible

Résumé

Stand Out From The Crowd And Achieve Your Greatest Levels Of Success

In the national bestseller Career Warfare, David F. D'Alessandro reveals how to achieve professional success at a high level. He shows how personal brands are built out of day-to-day behavior, and demonstrates what a battle it is to build a good brand-one that gets you noticed early in your career, without seeming dangerously arrogant. You can rise to the level of your ambitions-and Career Warfare shows you how to do it.

L'auteur - David F. d'Alessandro

David F. DAlessandro is CEO of John Hancock Financial Services, a Fortune 500 company. As the youngest CEO in the companys history, DAlessandro spearheaded the dramatic reinvention that led The New York Times to list John Hancock as one of the top 100 brands of the twentieth century. Considered an expert on sports marketing, he is a regular on the Sporting News annual list of the 100 most powerful people in sports. A frequent keynote speaker at events around the globe, as well as guest on television programs such as The Today Show, Good Morning America, and CNN News, DAlessandro is widely regarded as one of the most successful and innovative marketers of our day.

L'auteur - Michele Owens

Michele Owens is a former speechwriter for Governor Mario Cuomo of New York and Governor William Weld of Massachusetts. Ms. Owens has worked with David DAlessandro on a variety of projects since 1996.

Sommaire

Introduction
Try to Look Beyond Your Own Navel
Like It or Not, Your Boss Is the Coauthor of Your Band
Put Your Boss on the Couch
Learn Which One Is the Pickle Fork
Kenny Rogers Is Right
It's Always Show Time
Make the Right Enemies
Try Not to Be Swallowed by the Bubble
The Higher You Fly, The More You Will Be Shot At
Everybody Could Been a Contender; Make Sure You Stay One
Index

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	David F. d'Alessandro, John Hancock, Michele Owens
Parution	16/11/2005
Nb. de pages	216
Format	14 x 22
Couverture	Broché
Poids	314g
Intérieur	Noir et Blanc
EAN13	9780071462143
ISBN13	978-0-07-146214-3