Business Communication
Communicate effectively in any business environment
Marty Brounstein, Arthur H. Bell, Dayle M. Smith
Résumé
In order to succeed in today's competitive environment, it's imperative that a person has a strong foundation in business communications. This book takes the basic concepts that every professional must know and presents them in an accessible, easy to understand format. Readers will also learn the features and characteristics of strategies and tools that practitioners use in their field, and they'll discover how to effectively apply this newly acquired knowledge.
L'auteur - Marty Brounstein
Autres livres de Marty Brounstein
L'auteur - Arthur H. Bell
Arthur H. Bell, PhD is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco.
L'auteur - Dayle M. Smith
Dayle M. Smith, PhD is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.
Sommaire
- Foundations of Business Communication
- Understanding Business Communication
- Mastering Communication Skills
- Effective Conflict Resolution
- The Writing Process
- Writing for Business Audiences
- Writing and Revising Business Messages
- Letters, Memos, E-Mail, and Other Brief Messages
- Managing Memos and E-Mail
- Writing Positive Business Letters
- Writing Negative Messages
- Writing Persuasive Messages
- Developing Speaking Skills
- Communicating In Person, by Telephone, and in Meetings
- Giving Speeches and Oral Presentations
- Reports and Proposals
- Informal Business Reports and Proposals
- Formal Business Reports and Proposals
- Employment Messages
- Writing Resumes and Application Letters
- Interviewing for Employment
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Marty Brounstein, Arthur H. Bell, Dayle M. Smith |
| Parution | 26/09/2006 |
| Nb. de pages | 480 |
| Format | 19 x 23 |
| Couverture | Relié |
| Poids | 700g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471790778 |
| ISBN13 | 978-0-471-79077-8 |
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