Building A Successful Network Marketing Company

This book will teach you the formula to successfully launch or enhance your enterprise. Angela Moore shows you step-by-step how to:

• Define your business goals
• Choose and launch the products that will give you the best chance for success
• Start the recruiting process and give your distributors tools and support they need to succeed
• Keep your organization running smoothly, successfully, and profitably

Contents

• Preface ..... ix
• Acknowledgments ..... xv
• CHAPTER ONE: Background and History ..... 1
• CHAPTER TWO: Preliminary Considerations ..... 11
• CHAPTER THREE: Product Selection ..... 25
• CHAPTER FOUR: Compensation Plans ..... 39
• CHAPTER FIVE: Marketing the Opportunity ..... 73
• CHAPTER SIX: Structuring the Sales ..... 95
• CHAPTER SEVEN: Field Support ..... 111
• CHAPTER EIGHT: Recognition and Incentives ..... 123
• CHAPTER NINE: Special Events ..... 133
• CHAPTER TEN: Customer Service: Delivering on the Promise ..... 145
• CHAPTER ELEVEN: The Home Office Team ..... 165
• CHAPTER TWELVE: Capitalizing on the Channel ..... 173
• CHAPTER THIRTEEN: Views from the Topside ..... 185
• CHAPTER FOURTEEN: An Educator's Perspective ..... 195
• CHAPTER FIFTEEN: The Ten Most Common Mistakes ..... 209
• CHAPTER SIXTEEN: A Legal Primer ..... 233
• CHAPTER SEVENTEEN: The Success Formula Revisited ..... 275
• Resources ..... 283
• Glossary ..... 287
• Index ..... 293