Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne - Collection Strategy

240 pages, parution le 25/01/2005

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Résumé

For decades, companies have engaged in head-to-head competition in search of sustained, profitable growth-fighting for competitive advantage, battling over market share, and struggling for differentiation. What would you say if someone told you that this is not the way to create profitable growth in the future? Through an extensive study of 150 strategic moves spanning more than 100 years and 30 industries, Kim and Mauborgne have found that there's a better way. Rather than battling competitors, they counsel, companies can achieve lasting success by creating "blue oceans:" untapped new market spaces ripe for growth. Such strategic moves-which the authors have dubbed "value innovation"-create powerful leaps in value that often render rivals obsolete for more than a decade.

During this interactive, 90-minute presentation, Kim and Mauborgne will explore a systematic approach to making the competition irrelevant and outline principles and tools that any company can use to create and capture blue oceans-and chart a bold new path to winning the future.

For more information or to register, visit www.krm.com/blueocean.

L'auteur - W. Chan Kim

W. Chan Kim occupe la chaire D. Henderson du Boston Consulting Group à l'Insead, où il est professeur de stratégie et de management international.

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L'auteur - Renée Mauborgne

Renée Mauborgne est professeur à l'Insead. Il est membre du Forum économique mondial et fondateurs du Value Innovation Network, un réseau international de consultants qui mettent en pratique des stratégies océan bleu dans les entreprises qu'ils conseillent.

Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.

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Sommaire

Blue Ocean Strategy
- Creating Blue Oceans
- Analytical Tools and Frameworks
Formulating Blue Ocean Strategy
- Reconstruct Market Boundaries
- Focus on the Big Picture, Not the Numbers
- Reach Beyond Existing Demand
- Get the Strategic Sequence Right
Executing Blue Ocean Strategy
- Overcome Key Organizational Hurdles
- Build Execution into Strategy
- Conclusion : The Sustainability and Renewal of Blue Ocean Strategy

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	W. Chan Kim, Renée Mauborgne
Collection	Strategy
Parution	25/01/2005
Nb. de pages	240
Format	16 x 24
Couverture	Relié
Poids	563g
Intérieur	Noir et Blanc
EAN13	9781591396192
ISBN13	978-1-59139-619-2