Behavioral Finance

Irrational decisions, the authors argue, are not made due to a lack of technical tools but as a result of particular behavior patterns. Strong emotions, such as greed and fear, over confidence in one's own abilities and the desire to be ahead of competitors influence (and often override) perception and the decision making process.

Behavioral finance is the scientific study of human behavior. This new young science is rapidly proving invaluable to the financial commujnity to assist traders in controlling their own irrational behavior and predicting that of others.

A fascinating book that demonstrates clearly how behavior-orientated analysis of the financial markets can explain and account for fundamental principles in technical analysis, this book will be an essential companion for anybody interested inthis exciting new discipline.

Contents

• Forecasts: Fundamentals, Technical Analysis and Behavioral Finance
• An Analysis of Exposure: Desire and Reality
• Dams to Combat the Flood of Information: Strategies for Controlling Difficult Situations
• Everything is Relative - Even the Evaluation of Gains and Losses
• People Like to See Themselves in a Favorable Light: The Consequences of Psychological Needs
• Everyone is Different: Three Types of Market Participant
• Free Advice: Valuable Tips for Successful Trades