Alliance competence

-Lawrence M. Small, President and COO, Fannie Mae

"From global service enterprises to e-business start-ups, firms in the future will win or lose by how well they manage their alliance strategies. This book is a gold mir of valuable perspectives, useful advice, and practical checklists that will help you ti the game in your favor. Read it and, more importantly, use it to develop your ow alliance competence. "

-Benjamin Gomes-Casseres, Director, MBA Program, Brandeis University and author The Alliance Revolution

"This book gives us a frame for learning-in terms of basics, it's the best I've seen. A must-read for those seeking prosperous alliances!"

-Dr. Stephan Kessel, Chairman of the Executive Board, Continental AG, Hannover

"In this time when alliances are crucial to the organization, all partners must undei
stand and commit to the success of the alliance. This book makes these issues clear
and provides tools to achieve-a very valuable resource for anyone in the business
world today."

-William Mustain, President and CEO, Comdial Corporation

"This book captures the essence of the opportunities and difficulties involved in using alliances as a strategic weapon. I heartily recommend it to anyone embarking on strategic alliance strategy. "

-James R. Houghton, Chairman of the Board Emeritus, Corning Incorporated

"An alliance requires shared goals, shared values, and an inordinate amount of trust. With obvious hands-on expertise, the authors have done an outstanding lob of capturing the subtleties of such a difficult endeavor, while providing valuable guidelines to
make it work."

-Juan Gran, former CEO, Bacardi-Martini, North America