90 Days to launch

"Written by a proven entrepreneur with significant experience deploying multiple complex Web businesses, 90 Days acts as a blueprint for defining, branding, architecting, scheduling, budgeting, and launchinq successful digital strategies."

"90 Days to Launch is the best compilation of checklists and blueprints that I've seen to keep a Web development process on time and on strategy."

"Internet projects are inherently difficult to manage-technology and requirements change constantly and delivery schedules are always being pressed to the limit. Shayne's primer is a great jump-start for Internet managers forced to perform in these market conditions."

" 90 Days to Launch will do for the Internet what Joy of Sex did for the boudoir."

"Written in a straightforward, no-nonsense style, Shayne Gilbert's 90 Days to Launch debunks the myth that successful Web projects demand fortuitous planetary alignment or supernatural acts by the project lead. This book should be read by everyone engaged in or responsible for Internet projects."

Contents

• Part I Definition of Business Objectives
  
• Defining the Project Management Path
  
• Determining the Fastest Route to Internet Success
  
• Establishing the Destination Point
  
• Part II Assessment of Market Conditions
  
• Selecting the Passengers
  
• Leapfrogging Competitive Barriers
  
• Creating a Smooth Customer Ride
  
• Building The Engine
  
• Part III Identification of Resources
  
• Writing the Directions
  
• Finding the Mechanics
  
• Finalizing the Directions
  
• Selecting the Navigators
  
• Part IV Implementation
  
• Navigating the Launch
  
• Project Bueprint
  
• Index