Advertising Now! - TV Commercials

Julius Wiedemann - Collection Now!

448 pages, parution le 07/07/2009

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Résumé

Présentation des meilleures publicités contemporaines. Avec des plans séquences, des notes des directeurs artistiques, du matériel de pré-production et tous les détails techniques.

Le DVD reprend toutes les publicités qui y sont décrites et commentées.

Edition trilingue, français, anglais, allemand.

As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads

Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them.

All ads featured in the book are on the included DVD.

L'auteur - Julius Wiedemann

Julius Wiedemann a étudié le graphisme et le marketing. Avant de rejoindre TASCHEN en 2001, il fut le directeur artistique de journaux et magazines spécialisés dans le design à Tokyo. Parmi ses titres figurent les séries Illustration Now! et Record Covers, la collection de livres sur l'infographie et des ouvrages sur la publicité et la culture visuelle.

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Découvrir tous les livres de Julius Wiedemann

Sommaire

Food ansd beverage
Health and beauty
Home care and hygiene
Miscellaneous
Business and retailers
Social and political
Sport and apparel
Technology and equipment
Transport

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Taschen
Auteur(s)	Julius Wiedemann
Collection	Now!
Parution	07/07/2009
Nb. de pages	448
Format	20 x 25
Couverture	Broché
Poids	1606g
Intérieur	Quadri
EAN13	9783822840290
ISBN13	978-3-8228-4029-0