Jacques Horovitz
Biographie de Jacques Horovitz
Dr Jacques Horovitz is Professor of Service Strategy Marketing and Management at IMD (the International Institute for Management Development) in Lausanne, Switzerland. He has worked in service marketing within several businesses including ClubMed and EuroDisney. He created a pan-European consulting company through which he advised CEOs of over 100 companies and has been Managing Director of a retail group with 800 stores in 15 countries.
Dr Horovitz has extensively researched service, relationship marketing and customer bonding. He is the author of Quality Service (1987) a bestseller translated into ten languages, Fifty Rules of Zero Defect Service (1989), and Total Customer Satisfaction (1992).
Livres de Jacques Horovitz
Auteur : Jacques Horovitz
Éditeur : Ellipses
Date de parution : 01/01/2013
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35,00 €
Auteur : Jacques Horovitz
Éditeur : Prentice Hall
Date de parution : 13/01/2005
Indisponible
Auteurs : Christopher Lovelock, Jacques Horovitz, Denis Lopert
Éditeur : Publi union
Date de parution : 19/11/2003
Indisponible
Auteur : Jacques Horovitz
Éditeur : Les Echos
Date de parution : 01/09/2000
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