Bobby Calder
Biographie de Bobby Calder
BOBBY CALDER is the Charles H. Kellstadt Distinguished
Professor of Marketing and Professor of Psychology at the
Kellogg School of Management, Northwestern University. He
is Director of Research for the Media Management Center at
Northwestern and Codirector of the media MBA program at
Kellogg.
Livres de Bobby Calder
Auteurs : Dawn Iacobucci, Bobby Calder
Éditeur : Wiley
Date de parution : 22/12/2002
Indisponible
