Arthur M. Hughes
Biographie de Arthur M. Hughes
Arthur M. Hughes is one of the acknowledged pioneers of database marketing. After twenty years experience designing and building marketing databases for such companies as Compaq, Western Union, Nestle, US West, and CIBA as executive vice president of an innovative service bureau, Hughes is now vice president for strategic planning at MS Database Marketing, a Los Angeles full service firm specializing in customer management and Internet marketing.
Livres de Arthur M. Hughes
Auteur : Arthur M. Hughes
Éditeur : Mc Graw Hill
Date de parution : 31/08/2005
Indisponible
Auteur : Arthur M. Hughes
Éditeur : Mc Graw Hill
Date de parution : 01/01/2000
Indisponible